Buy One, Gift Two
Adding $410 in bonuses to people who order 3 copies
Let’s goooo. It’s crunch time. Unhinged Habits releases in two weeks. You’ll begin to see content being cranked out starting today.
I just put the Unhingedhabits.com website live. Check it out. On there, you’ll notice that there’s an offer to get The Habit Accelerator if you preorder three copies.
First, do it. Preorder three copies. Any combination of formats from any retailer. If I’ve added any value to you via this newsletter, that’s what I ask of you in return.
Figure I’ll share four things in my note to you today:
Why promote preorders now, only two weeks before launch?
Why The Habit Accelerator, what’s in it, and the dates
The tech and setup
How I’m marketing it
Why promote preorders now, only two weeks before launch?
There’s nothing that stresses traditionally published authors out more than thinking they have to push huge preorder numbers.
Publishers love preorders. It helps them know how many books to print and can help with getting book store placement.
But preordering is a wildly unnatural thing to do.
Like, before I wrote books I never preordered a book. Not once. And I don’t know many people who do.
If I was a mega-celebrity then I’d do a large-scale (and early) preorder campaign. I’m not. Instead, I’ve been mentioning and linking to the book natively in content but without a preorder push.
Until now. Because the book comes out in two weeks.
Why the Habit Accelerator, what’s in it, and the dates
My goal is to get some percentage of people who are ordering one book to instead order 3. I’m incentivizing them by offering a host of bonuses related to the book.
The Habit Accelerator is available today, two weeks before the book’s release. It will expire one week after the book’s release, on February 3rd.
I’ll leave it live for the week of the launch to capture all the increased attention around that time.
I’m shutting it off a week after the launch in order to create both urgency and scarcity.
Here’s what’s included inside of The Habit Accelerator:
The Ten-Minute Habit Reset: A fast starter ritual to create instant clarity ($20 value)
The Ten-Minute Minimization Challenge: A daily reset strengthening your “let go” muscle, one small thing at a time ($20 value)
Companion Reflection Pages: A guided reflection to help you become more aware of your progress ($20 value)
The Habits of Success Video Series: Insights from top performers across thought leadership, business, and health on routines that actually work ($150 value)
Finish What You Start Mini-Course: A timeless framework for following-through ($200 value)
Just a few quick notes on why these resources specifically.
The first two are designed to be done quickly and third is actionable. I want the benefits, usefulness, and ease to get results obvious.
The next two are bigger bonuses with higher values. Neither of these are net new resources. The video series is a selection of interviews I did for a different project and the mini-course is from a program I no longer sell.
I don’t think we need to build net new stuff for it to valuable. A lot of us have phenomenal content gathering dust. All that’s needed is some careful curation and rebranding.
The tech and setup
Unhingedhabits.com is hosted on Wordpress. It’s a simple one-page site. You can copy my format.
Basically:
-Hero image with headline and a few juicy passages followed by a call to action.
-Second section with a more direct call to action (what it is exactly) followed by some proof elements (blurbs).
-Comparison charts of the two options (’Buy one’ or ‘Buy One, Gift Two’).
All Habit Accelerator materials are hosted in a Dropbox Folder. When somebody emails their receipts to the new gmail I created, we’ll message them back with a link to the folder.
Pretty simple and low-cost tech setup.
How I’m marketing it
I’ve written an announcement email to my main list in addition to this diary article that’s published both on LinkedIn and on Substack.
On Instagram, I have both a story and a post. If the person comments the word “Habit” on either, they’ll get a DM with a link to unhingedhabits.com (powered by manychat).
On Facebook I have a post asking people to comment if they want to see the website. We have to manually follow-up.
On LinkedIn I also have a post asking people to comment if they want to see the website. We have to manually follow-up.
All this stuff will drip out today and tomorrow.
Moving forward, I’ll link the website with the three-book offer on all content pieces until January 3rd, at which point I’ll publish last chance content telling people to grab it before it’s too late.
It’s almost time. Let’s make 2026 the year of better (and unhinged) habits!
-Jon