Diary of a Book Launch

February 2026

How to (really) get media for your book

I had an opinion essay published in the Globe and Mail that promoted my book. It got seen by over 3 million people. Here's how this stuff happens in the…

Feb 13 • Jonathan Goodman

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The book is out, now what?

Strategies for selling copies post-launch

Feb 4 • Jonathan Goodman

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January 2026

This is special, overwhelming, and fun. I'm grateful.

Here’s the weird thing about launching a book from Bali.

Jan 28 • Jonathan Goodman

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How I’m feeling as an author on launch day

Today is publication day for Unhinged Habits. I thought it’d be useful if I shared how I’m doing—especially because I had my only bout of depression…

Jan 27 • Jonathan Goodman

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Unhinged Habits Launches Today!

I can’t believe the day is here.

Jan 27 • Jonathan Goodman

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Mailing 288 influencer copies is a wildly difficult project

288 early copies of Unhinged Habits will be arriving (late) to colleagues and influencers this week.

Jan 22 • Jonathan Goodman

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Book Update #2: One Week to Launch

My next book will be released in a week.

Jan 20 • Jonathan Goodman

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Buy One, Gift Two

Adding $410 in bonuses to people who order 3 copies

Jan 12 • Jonathan Goodman

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Adding bonuses to the book

Add value, grow an email list, and get more Amazon reviews

Jan 8 • Jonathan Goodman

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December 2025

My Book Launch Bombed

5 pivotal marketing mistakes I made with my last book

Dec 28, 2025 • Jonathan Goodman

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Please Steal My Book Launch Tracking Spreadsheet

A few years ago I asked Jason Feifer what he did differently leading up to the release of his awesome book, Build for Tomorrow.

Dec 19, 2025 • Jonathan Goodman

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